your research co-star in untapped market potential
We’re a female-founded market intelligence firm helping companies decode the female consumer landscape and amplify market success.
women move markets. we’ll help you move with them.
In a world where women influence 85% of consumer spending, can you really afford to guess? We gather the right pieces of the puzzle to help you see a clear, actionable picture.
we work with companies building consumer tech and cpg products for female consumers
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our firm values: creativity, curiosity, ownership & a pioneering attitude
our firm values: creativity, curiosity, ownership & a pioneering attitude
meet the founder
Jasmin Suknanan is the founder and chief consultant at J21 Research Partners. She started her career as a fintech journalist evaluating hundreds of consumer fintech and SME solutions. She has worked at top media companies including Business Insider, Buzzfeed, and CNBC, growing new brands and reaching millions of consumers.
Her expertise extends far beyond the media landscape. She has also gained investment experience in venture capital as a fellow at multiple emerging funds, and is currently a VC in Residence at LvlUp ventures. Jasmin is a mentor to female startup founders and holds a Master’s degree in Behavioral Economics.
She geeks out on all things generative AI and prompt engineering. Her favorite consumer spaces include food and beverage, fintech, beauty, and consumer AI.
